The Crucial Role Of A CEO In Shaping Marketing Strategy

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In the dynamic and competitive landscape of business, the role of a CEO extends far beyond overseeing operations and finances. One of the crucial aspects that a CEO must be deeply involved in is shaping the marketing strategy of the organization. Photo by Campaign Creators on Unsplash This encompasses crafting the brand image, ensuring effective … Read more

How to make the brand turnaround on the first biggest Global Market after US?

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Before we go into the details of the brand turnaround project, I would like to give a short statement about being a women leader: YES, I AM A WOMEN BUT I have always behaved without thinking I am a women. Work place is competitive for all (men and women) and what will make difference is … Read more

Why Video Marketing Works

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Whether you own a small business or part of a multinational corporation, there is a constant truth in the marketing landscape: videos are more effective than images, banner ads and sound bites. But what strategies can businesses employ to get the most out of their video marketing? Here’s a look at techniques and the statistics … Read more

4 ways that startup companies spend themselves out of business

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You’ve seen it too many times before – the free-spending startup company which burns through their funds like a cocaine addict on vacation in Columbia. It’s ultimately a sad tale, with great potential often wasted, many jobs lost and multiple lives hurt. But it is sometimes hard to feel sorry for the management teams that … Read more