Strategic brand management during an economic downturn
Brand drivers are bound to get rather complex during economic downturn and recessionary phases. From a business perspective, brands have two options in such situations.
Probing the Minds of Elected Women Representatives on Village Councils in India
An interesting paper from Samir Sathe, one of CEO Worldwide vetted C-level candidates This paper aims to probe the minds…
The end of the Set-Top Box?
After the Swiss telecom operator Salt, the French TV operator Canal+ launches a new offer and provides his subscribers with…
How business schools and universities can drive the gender diversity agenda
By CEO Worldwide Women currently represent 36% of European MBA students and 42% of US MBA students. However, when they…
Where are the Women… Capable of being CEOs and Corporate Directors?
One article among others in France highlights “A scarcity of women with CEO’s experience, one of the profiles that companies…
How You Can Grow Your Company Globally
Why your company should be interested in the global market? For the same reason that Apple, Starbucks, FedEx, Caterpillar, Microsoft,…
How to foster equal opportunities and respect for diversity
International Organizations have laid down principles, and taken a rising number of initiatives to foster respect for cultural diversity and…
How to make the brand turnaround on the first biggest Global Market after US?
Before we go into the details of the brand turnaround project, I would like to give a short statement about…
How to prepare for crisis
There is no company that did not face or survived a time of crisis. Of course, there are many specialists…
What will be the role of an Interim Manager in the future?
The world is changing rapidly under the influence of the monetization of society, the pressing environmental issues (1) and the…