The Three Stages of The Enterprise SaaS Relationship And What To Do Next

SaaS

When picturing the relationship between the enterprise and the Software-as-a-Service (SaaS) business model, I imagine an evolutionary process that can be divided into three main stages. The first let’s call ‘The Comfort Zone’; the second ‘The Enlightenment’; and the final stage ‘The Re-Assessment’. Once we examine these we can then decide upon the right course … Read more

Why Traditional Enterprise Software Sales Fail

A careful balance of “volume” and “value” marketing strategies will help vendors avoid the three classic reasons for unsuccessful sales efforts. Written by: Gad Tobaly, COO, Nastel Technologies, published on Sandhill.com, Business Strategy for Software, Cloud and Mobile Traditional enterprise software sales efforts fail for three reasons: your solution does not meet its market’s needs, … Read more