5 Reasons Why a CEO Needs to Choose Their Domain Name Carefully for Their Business

close up shot of a typewriter

Simply put, domains are an inescapable pillar of business in 2023. As CEOs consider company operations in a world that is increasingly digitalized and recovering from a game-changing pandemic, now is the time to focus and take great care in optimizing a digital platform. If your business doesn’t have a domain, you are cutting off … Read more

The Three Stages of The Enterprise SaaS Relationship And What To Do Next


When picturing the relationship between the enterprise and the Software-as-a-Service (SaaS) business model, I imagine an evolutionary process that can be divided into three main stages. The first let’s call ‘The Comfort Zone’; the second ‘The Enlightenment’; and the final stage ‘The Re-Assessment’. Once we examine these we can then decide upon the right course … Read more