From Principles to Power: How Boards Can Govern AI for Ethics and Competitive Advantage

Antonio Miranda

Introduction Generative artificial intelligence (GenAI) has travelled from the research lab to the board agenda with astonishing speed. Chatbots draft marketing copy in seconds, foundation models explore vast design spaces for new drugs, and algorithmic copilots guide employees through complex tasks. Yet the same technology that promises double-digit productivity gains also carries systemic risks: algorithmic … Read more

The Crucial Role Of A CEO In Shaping Marketing Strategy

Norma Spencer

high angle shot of coworkers in a meeting

In the dynamic and competitive landscape of business, the role of a CEO extends far beyond overseeing operations and finances. One of the crucial aspects that a CEO must be deeply involved in is shaping the marketing strategy of the organization. This encompasses crafting the brand image, ensuring effective communications, and steering the organization towards … Read more