The Crucial Role Of A CEO In Shaping Marketing Strategy

high angle shot of coworkers in a meeting

In the dynamic and competitive landscape of business, the role of a CEO extends far beyond overseeing operations and finances. One of the crucial aspects that a CEO must be deeply involved in is shaping the marketing strategy of the organization. Photo by Campaign Creators on Unsplash This encompasses crafting the brand image, ensuring effective … Read more

Don’t write short texts – Write concise ones

“Don’t write short texts. Write concise ones.” If you are puzzled by this admonition, it is probably because you have been led to believe that “short” and “concise” are synonyms. They aren’t. My dictionary shows two definitions for “concise”: If “short” is already part of the definition of concise, they cannot be synonyms. There must … Read more