Why your company should be interested in the global market?
Written by Herb Lair
For the same reason that Apple, Starbucks, FedEx, Caterpillar, Microsoft, Walmart, Netflix, McDonalds and others are, most of their future growth will come from that market. In small to medium size companies, it may come as revenue growth or as an opportunity to increase the value of your company, if you and your investors decide to exit.
Netflix recently announced quarterly results. Netflix, again exceeded analyst estimates through moderate US growth, and better than expected international growth. Also note the agreement with Comcast. As you can see Netflix international market is bigger than US market and is quickly widening the gap.