retail Archive

Did you ever experience the power of the talking stick?

A simple wooden stick that structures discussions and empowers the speaker. Want to know more? Watch Elodie’s video!

Elodie has 25 years experience in retail, as MD, interim executive and trained mediator and negotiator.

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Marketing Manager job offer

Senior Digital Marketing Manager Job Opportunity/e-commerce, retail//USA

We are looking for a Senior Digital Marketing Manager for a company operating in wholesale trade and based in USA.

Assignment: The Senior Manager of Digital Marketing will champion online marketing presence and strategy for all company’s Brands. This position will focus on customer acquisition, site traffic, conversion, and revenue.

Objectives:

• Own the global digital marketing strategy, activities and budget.

• Manage digital marketing processes, plans and spend optimization for all of the company’s brands. Continue reading

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Hiring the best people

“You can’t send a duck to eagle school”

You have to admit,  when you saw the headline of Colin Thompson’s short article. Ducks? Eagles? What’s this to do with business? But you will be simply stunned by the truth behind this kind of funny sentence. What about you? Do you think you can train a duck to become an eagle?

A few years ago I had lunch with a top executive from a company known for their legendary retail service. My wife and I are both huge fans, and over lunch I shared with him some of the great service stories his people had provided the Thompson family.
I said, “With the service your people give…you must have a training manual 2 inches thick.”
He looked up and said, “Colin, we do not have a training manual. What we do is find the best people we can find and we empower them to do whatever it takes to satisfy the customer.”
Then he said something I’ll never forget. He said, “We learned a long time ago that you cannot send a duck to eagle school.” Read the complete article on hiring the best peolple written by top executive Colin Thompson Continue reading

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